In this month's President's Message, C.A.R. President Tamara Suminski outlines a coordinated push to strengthen public awareness around housing access through C.A.R.'s newly launched Homeownership Matters initiative. The campaign’s early momentum includes high-visibility outreach in the official Super Bowl program and opinion editorial in regional California newspapers. She also previews important Association events that focus on fair housing, down payment assistance for clients, and climate issues in housing.